OpenAI has announced the launch of SearchGPT, an AI-powered search engine designed to deliver real-time information from the web. Unlike traditional search engines that provide a list of links, SearchGPT organizes and summarizes information, offering detailed descriptions and source attributions. This prototype, available to 10,000 test users, is built on the GPT-4 model and aims to integrate search features directly into ChatGPT. Features like “visual answers” and follow-up question capabilities enhance the user experience, though some specifics remain undisclosed.
OpenAI is positioning SearchGPT as a competitor to Google and Perplexity by collaborating with news partners such as The Wall Street Journal and Vox Media to ensure content is accurately attributed and linked. This approach aims to avoid the pitfalls Perplexity faced, such as accusations of content plagiarism. Publishers can control their content’s appearance in SearchGPT and opt out of using their data for training while still being featured in search results. This collaboration emphasizes transparent and ethical AI use in news dissemination.
Launching SearchGPT as a prototype allows OpenAI to address potential inaccuracies and refine its service based on user feedback. This gradual rollout also helps manage the high operational costs associated with AI development and maintenance. With the prototype being free and ad-free initially, OpenAI faces the challenge of developing a sustainable monetization strategy as it moves towards full integration and broader release.
